Hardee’s
Super Star Signal

Just because the recent findings of potentially habitable planets located far away in the universe, we had a thought: "Why not transmit a radio signal containing data about our Super Star burger, so that anyone who intercepts it can replicate the recipe and enjoy a Super Star for themselves?" So we built the antenna on top of the Hardee's restaurant.

And Us ︎ Digital / OOH / Brand Experience

 





                   

Hardee’s UnAimaginable

We prompted AI’s image making tool DALL-E,
to 'imagine Hardee’s SUPER STAR burger'.
What came back was an array of weird, wacky,
surreal, completel wild creations – amazing, near misses,
beautiful images, but cruciall – not one was a 100% correct
image of a SUPER STAR burger. So, we pushed it more
with other prompts including giving the full recipe.
But it still couldn’t nail a SUPER STAR burger down,
in over 10,000 attempts.

And Us ︎ Digital / OOH
Role ︎ Concept / Art Direction / Design

Starring Lionel Messi, the “Discover another side of yourself in Arabia” campaign sees the Argentinian football legend, explore many of Saudi Arabia’s beautiful sights and sounds – from iconic tourist hotspots and glamorous concert halls to lesser-known destinations in the great Arabian outdoors.
 

AND US ︎ FILM / OOH / ACTIVATION
Role ︎ Art Direction / Design

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