viniciuszumpano@gmail.com   +971 56 861 5217


VINICIUS
                                          
                                       ZUMPANO/
ART DIRECTOR

Hardee’s UnAimaginable

We prompted AI’s image making tool DALL-E,
to 'imagine Hardee’s SUPER STAR burger'.
What came back was an array of weird, wacky,
surreal, completel wild creations – amazing, near misses,
beautiful images, but cruciall – not one was a 100% correct
image of a SUPER STAR burger. So, we pushed it more
with other prompts including giving the full recipe.
But it still couldn’t nail a SUPER STAR burger down,
in over 10,000 attempts.



And Us ︎ Digital / OOH
Role ︎ Concept / Art Direction / Design




UBER X SHARE

Campaign created for Uber
to promote UberX Share
service during the FIFA world cup
in Qatar 2022, so that people
can share the rivalry.
And Us︎ Film / OOH / Social Media
Role ︎ Idea / Concept / Art Direction


MELONA SANDLESS SUMMER


Almost every ice cream brand in Brazil
focus their campaigns on beaches
and seaside experiences.
But most Brazilians don’t go to the beach
in summer.  So we created a repositioning
for Melona, a hype Korean ice-cream brand
available in Brazil, for those that enjoy the summer
even if they are far from the beach.
They create their own Sandless Summer.



Cheil Brazil ︎ Digital / OOH
Role ︎ Concept / Art Direction / Design










SAUDI
TOURISM
MESSI

Starring Lionel Messi, the “Discover another side of yourself in Arabia” campaign sees the Argentinian football legend, explore many of Saudi Arabia’s beautiful sights and sounds – from iconic tourist hotspots and glamorous concert halls to lesser-known destinations in the great Arabian outdoors.
 

AND US ︎ FILM / OOH / ACTIVATION
Role ︎ Art Direction / Design