VINICIUS
ZUMPANO/ SENIOR
ART DIRECTOR
Hardee’s
Super Star Signal
Just because the recent findings of potentially habitable planets located far away in the universe, we had a thought: "Why not transmit a radio signal containing data about our Super Star burger, so that anyone who intercepts it can replicate the recipe and enjoy a Super Star for themselves?" So we built the antenna on top of the Hardee's restaurant.
And Us ︎ Digital / OOH / Brand Experience
DUBAI LYNX 2023
- GRAND PRIX WINNER | Radio & Audio
- 5 SHORTLISTS



Hardee’s UnAimaginable
We prompted AI’s image making tool DALL-E,
to 'imagine Hardee’s SUPER STAR burger'.
What came back was an array of weird, wacky,
surreal, completel wild creations – amazing, near misses,
beautiful images, but cruciall – not one was a 100% correct
image of a SUPER STAR burger. So, we pushed it more
with other prompts including giving the full recipe.
But it still couldn’t nail a SUPER STAR burger down,
in over 10,000 attempts.
to 'imagine Hardee’s SUPER STAR burger'.
What came back was an array of weird, wacky,
surreal, completel wild creations – amazing, near misses,
beautiful images, but cruciall – not one was a 100% correct
image of a SUPER STAR burger. So, we pushed it more
with other prompts including giving the full recipe.
But it still couldn’t nail a SUPER STAR burger down,
in over 10,000 attempts.
And Us ︎ Digital / OOH
Role ︎ Concept / Art Direction / Design
Role ︎ Concept / Art Direction / Design
DUBAI LYNX 2023
- 1 BRONZE | Social & Influencer









SAUDI
TOURISM
MESSI
Starring Lionel Messi, the “Discover another side of yourself in Arabia” campaign sees the Argentinian football legend, explore many of Saudi Arabia’s beautiful sights and sounds – from iconic tourist hotspots and glamorous concert halls to lesser-known destinations in the great Arabian outdoors.
AND US ︎ FILM / OOH / ACTIVATION
Role ︎ Art Direction / Design
Role ︎ Art Direction / Design




UBER X SHARE
Campaign created for Uber
to promote UberX Share
service during the FIFA world cup
in Qatar 2022, so that people
can share the rivalry.
to promote UberX Share
service during the FIFA world cup
in Qatar 2022, so that people
can share the rivalry.
And Us︎ Film / OOH / Social Media
Role ︎ Idea / Concept / Art Direction
Role ︎ Idea / Concept / Art Direction