HARDEE’S
SUPER STAR SIGNAL

Just because the recent findings of potentially habitable planets located far away in the universe, we had a thought: "Why not transmit a radio signal containing data about our Super Star burger, so that anyone who intercepts it can replicate the recipe and enjoy a Super Star for themselves?" So we built the antenna on top of the Hardee's restaurant.

And Us ︎ Digital / OOH / Brand Experience

 





                   

HARDEE’S UnAimaginable

We prompted AI’s image making tool DALL-E, to 'imagine Hardee’s SUPER STAR burger'. What came back was an array of weird, wacky,
surreal, completel wild creations – amazing, near misses, beautiful images, but cruciall – not one was a 100% correc image of a SUPER STAR burger. So, we pushed it more with other prompts including giving the full recipe. But it still couldn’t nail a SUPER STAR burger down, in over 10,000 attempts.

And Us ︎ Digital / OOH

DUBAI LYNX 2023

• 1 BRONZE | Social & Influencer

THE ONE SHOW 2023

• 4 Shortlists | Direct | Social  Media

Starring Lionel Messi, the “Discover another side of yourself in Arabia” campaign sees the Argentinian football legend, explore many of Saudi Arabia’s beautiful sights and sounds – from iconic tourist hotspots and glamorous concert halls to lesser-known destinations in the great Arabian outdoors.
 

AND US ︎ FILM / OOH / ACTIVATION

PRIDE NATION

Before the Qatar World Cup started, there was a lot of apprehension toward the country’s treatment of the LGBTQIA+ community. When people tried to protest, they were detained, having their rainbow attire confiscated. So, we decided to create a Pride Flag using a Snapchat filter for the people can show their pride.