JEEP DESIRE PATH
Dedicated to the paths that humans prefer, rather than the paths that humans create.
When people choose their own way over the expected one, a new path forms: a Desire Path. This ad celebrates that instinct to break away, aligning it with the spirit of Jeep: made for those who don't just follow roads, they redefine them. A simple message says it all: Stay 4x4.
When people choose their own way over the expected one, a new path forms: a Desire Path. This ad celebrates that instinct to break away, aligning it with the spirit of Jeep: made for those who don't just follow roads, they redefine them. A simple message says it all: Stay 4x4.
Publicis Middle East ︎ Print Ad
Role ︎ Concept / Art Direction
Role ︎ Concept / Art Direction
Luerzers Archive: Issue 231
