viniciuszumpano@gmail.com   +971 56 861 5217

Hardee’s UnAimaginable

We prompted AI’s image making tool DALL-E,
to 'imagine Hardee’s SUPER STAR burger'.
What came back was an array of weird, wacky,
surreal, completel wild creations – amazing, near misses,
beautiful images, but cruciall – not one was a 100% correct
image of a SUPER STAR burger. So, we pushed it more
with other prompts including giving the full recipe.
But it still couldn’t nail a SUPER STAR burger down,
in over 10,000 attempts.



And Us ︎ Digital / OOH
Role ︎ Concept / Art Direction / Design