MELONA SANDLESS SUMMER
Almost every ice cream brand in Brazil focus their campaigns on beaches and seaside experiences.
But most Brazilians don’t go to the beach in summer. So we created a repositioning for Melona, a hype Korean ice-cream bran available in Brazil, for those that enjoy the summer even if they are far from the beach. They create their own Sandless Summer.
But most Brazilians don’t go to the beach in summer. So we created a repositioning for Melona, a hype Korean ice-cream bran available in Brazil, for those that enjoy the summer even if they are far from the beach. They create their own Sandless Summer.
Cheil Brazil ︎ Digital / OOH
