viniciuszumpano@gmail.com   +55 11 98202 4230

MELONA SANDLESS SUMMER


Almost every ice cream brand in Brazil
focus their campaigns on beaches
and seaside experiences.
But most Brazilians don’t go to the beach
in summer.  So we created a repositioning
for Melona, a hype Korean ice-cream brand
available in Brazil, for those that enjoy the summer
even if they are far from the beach.
They create their own Sandless Summer.



Cheil Brazil ︎ Digital / OOH
Role ︎ Concept / Art Direction / Design
Art Directors ︎ Vinícius Zumpano / Victor Ferreira
Copywriter ︎ Guilherme Lopes