JEEP
ORIGINAL COPIES

For decades Jeep’s positioning has been “There’s Only One.” It is the original SUV that helped people to go anywhere and do anything. However, Jeep is no longer the only capable SUV on the market. More and more carmakers in the region are designing vehicles which physically resemble Jeeps, communicating functional Jeep capability and reliability. We needed to remind people with an adventurous mindset that Jeep is the one brand that truly delivers on their desire for freedom.

It was time for Jeep to reinforce its bond with existing and prospective consumers to maintain our brand positioning.

Publicis Middle East ︎ Integrated / Digital / Brand Experience / Direct / Social