PRIDE NATION
Before the Qatar World Cup started, there was a lot of apprehension toward the country’s treatment of the LGBTQIA+ community. When people tried to protest, they were detained, having their rainbow attire confiscated. So, we decided to create a Pride Flag using a Snapchat filter for the people can show their pride.
Qatar 2022 World Cup activation
2023
- 2 Shortlists D&AD| Digital | Experiential
- Gold Clio Sports Award | Social Media
- Shortlist El-Ojo Iberoamérica
- Bronze - 48º Anuário CCSP
