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Before the Qatar World Cup started, there was a lot of apprehension toward the country’s treatment of the LGBTQIA+ community. When people tried to protest, they were detained, having their rainbow attire confiscated. So, we decided to create a Pride Flag using a Snapchat filter for the people can show their pride.
Qatar 2022 World Cup activation
D&AD 2023
  • 2 Shortlists | Digital | Experiential