VINICIUS
ZUMPANO/
ART DIRECTOR
MELONA SANDLESS SUMMER
Almost every ice cream brand in Brazil
focus their campaigns on beaches
and seaside experiences.
But most Brazilians don’t go to the beach
in summer. So we created a repositioning
for Melona, a hype Korean ice-cream brand
available in Brazil, for those that enjoy the summer
even if they are far from the beach.
They create their own Sandless Summer.
focus their campaigns on beaches
and seaside experiences.
But most Brazilians don’t go to the beach
in summer. So we created a repositioning
for Melona, a hype Korean ice-cream brand
available in Brazil, for those that enjoy the summer
even if they are far from the beach.
They create their own Sandless Summer.
Cheil Brazil ︎ Digital / OOH
Role ︎ Concept / Art Direction / Design
Role ︎ Concept / Art Direction / Design
Art Directors ︎ Vinícius Zumpano / Victor Ferreira
Copywriter ︎ Guilherme Lopes
Copywriter ︎ Guilherme Lopes
SAMSUNG
NOTEBOOK
STYLE
Launching campaign for
Samsung Style Notebook line,
since the concept brief
to media publishing
Samsung Style Notebook line,
since the concept brief
to media publishing
Cheil Brazil ︎ Digital / OOH
Role ︎ Concept / Art Direction / Design
x
Role ︎ Concept / Art Direction / Design
x
CCO ︎ Claudio Lima
Creative Director ︎ Ricardo Miller
Art Directors ︎ Vinícius Zumpano / Alan Chung
Copywriter ︎ Alair Erlon
Photos ︎ Nixon Freire
Creative Director ︎ Ricardo Miller
Art Directors ︎ Vinícius Zumpano / Alan Chung
Copywriter ︎ Alair Erlon
Photos ︎ Nixon Freire
SAMSUNG
GALAXY
WATCH
Launching campaign for
Samsung Galaxy Watch
Samsung Galaxy Watch
Cheil Brazil ︎ Digital / OOH
Role ︎ Concept / Art Direction / Design
Role ︎ Concept / Art Direction / Design
Creative Director ︎ Ricardo Miller
Art Directors ︎ Vinícius Zumpano / Max Freitas
Copywriter ︎ Alair Erlon
Art Directors ︎ Vinícius Zumpano / Max Freitas
Copywriter ︎ Alair Erlon
BRAND
IDENTITY
SÃO PAULO
Korean Typology Design
for Cheil Brasil internal
brand identity
headquarter Sao Paulo
for Cheil Brasil internal
brand identity
headquarter Sao Paulo
Cheil Brazil ︎ Internal
Role ︎ Korean Typology / Art Direction / Design
Role ︎ Korean Typology / Art Direction / Design
Art Director ︎ Vinícius Zumpano
Production ︎ Luciano Carvalho
Production ︎ Luciano Carvalho
