viniciuszumpano@gmail.com   +971 56 861 5217

                                VINICIUS
                                         
ZUMPANO/                                SENIOR

          ART DIRECTOR

JEEP
ORIGINAL COPIES

For decades Jeep’s positioning has been “There’s Only One.” It is the original SUV that helped people to go anywhere and do anything. However, Jeep is no longer the only capable SUV on the market. More and more carmakers in the region are designing vehicles which physically resemble Jeeps, communicating functional Jeep capability and reliability. We needed to remind people with an adventurous mindset that Jeep is the one brand that truly delivers on their desire for freedom.

It was time for Jeep to reinforce its bond with existing and prospective consumers to maintain our brand positioning.




Publicis Middle East ︎ Integrated / Digital / Brand Experience / Direct / Social
DUBAI LYNX 2024
  • Silver - Brand Experience
  • Bronze - Digital & Social
  • Bronze - Integrated
  • Bronze - Social Influencer
  • 6 SHORTLISTS















 














HARDEE’S
SUPER STAR SIGNAL

Just because the recent findings of potentially habitable planets located far away in the universe, we had a thought: "Why not transmit a radio signal containing data about our Super Star burger, so that anyone who intercepts it can replicate the recipe and enjoy a Super Star for themselves?" So we built the antenna on top of the Hardee's restaurant.


And Us ︎ Digital / OOH / Brand Experience
DUBAI LYNX 2023
  • GRAND PRIX  WINNER | Radio & Audio
  • 5 SHORTLISTS







 






                   

HARDEE’S UnAimaginable

We prompted AI’s image making tool DALL-E, to 'imagine Hardee’s SUPER STAR burger'. What came back was an array of weird, wacky,
surreal, completel wild creations – amazing, near misses, beautiful images, but cruciall – not one was a 100% correc image of a SUPER STAR burger. So, we pushed it more with other prompts including giving the full recipe. But it still couldn’t nail a SUPER STAR burger down, in over 10,000 attempts.



And Us ︎ Digital / OOH
    

DUBAI LYNX 2023
  • 1 BRONZE | Social & Influencer

THE ONE SHOW 2023
  • 4 Shortlists | Direct | Social  Media











SAUDI
TOURISM
MESSI

Starring Lionel Messi, the “Discover another side of yourself in Arabia” campaign sees the Argentinian football legend, explore many of Saudi Arabia’s beautiful sights and sounds – from iconic tourist hotspots and glamorous concert halls to lesser-known destinations in the great Arabian outdoors.
 

AND US ︎ FILM / OOH / ACTIVATION