HARDEE’S
SUPER STAR SIGNAL

Just because the recent findings of potentially habitable planets located far away in the universe, we had a thought: "Why not transmit a radio signal containing data about our Super Star burger, so that anyone who intercepts it can replicate the recipe and enjoy a Super Star for themselves?" So we built the antenna on top of the Hardee's restaurant.

And Us ︎ Digital / OOH / Brand Experience