HARDEE’S
SUPER STAR SIGNAL
Just because the recent findings of potentially habitable planets located far away in the universe, we had a thought: "Why not transmit a radio signal containing data about our Super Star burger, so that anyone who intercepts it can replicate the recipe and enjoy a Super Star for themselves?" So we built the antenna on top of the Hardee's restaurant.
And Us ︎ Digital / OOH / Brand Experience
![](https://freight.cargo.site/t/original/i/f7ea35d078b29acf57ce1799a5ec4057fbf7dff203dac88f3f4ac50138c89bae/lynx.png)
DUBAI LYNX 2023
- GRAND PRIX WINNER | Radio & Audio
- 5 SHORTLISTS
![](https://freight.cargo.site/t/original/i/6f6141c1236be3afe24c375de944aaa671928de82067f70d77ce50d7c4fcdffa/SuperStar_Signal3.jpg)
![](https://freight.cargo.site/t/original/i/6bb2fd2e54ca275b2405abc598e43d6e9c3fc7be2bcf8f48e07db5025d001c64/SuperStar_Signal1.jpg)
![](https://freight.cargo.site/t/original/i/aa53f09c1598df08a101aace90604903d747ad77ff1c15e2368cd65b45c7201d/SuperStar_Signal2.jpg)