HARDEE’S UnAimaginable
We prompted AI’s image making tool DALL-E, to 'imagine Hardee’s SUPER STAR burger'. What came back was an array of weird, wacky,
surreal, completel wild creations – amazing, near misses, beautiful images, but cruciall – not one was a 100% correc image of a SUPER STAR burger. So, we pushed it more with other prompts including giving the full recipe. But it still couldn’t nail a SUPER STAR burger down, in over 10,000 attempts.
surreal, completel wild creations – amazing, near misses, beautiful images, but cruciall – not one was a 100% correc image of a SUPER STAR burger. So, we pushed it more with other prompts including giving the full recipe. But it still couldn’t nail a SUPER STAR burger down, in over 10,000 attempts.
And Us ︎ Digital / OOH
![](https://freight.cargo.site/t/original/i/f7ea35d078b29acf57ce1799a5ec4057fbf7dff203dac88f3f4ac50138c89bae/lynx.png)
![](https://freight.cargo.site/t/original/i/8d32bf1ca34ddbece5c815ca381935a570dbd81ffffc696cb45a1fb4cec9e3c4/one-show.png)
DUBAI LYNX 2023
THE ONE SHOW 2023
- 1 BRONZE | Social & Influencer
THE ONE SHOW 2023
- 4 Shortlists | Direct | Social Media
![](https://freight.cargo.site/t/original/i/2b32475993194eb0c7ffd4b7b7b61e2da9475a0bdba515148f74cf0373a02e00/Print_2.jpg)
![](https://freight.cargo.site/t/original/i/9b4f878d0ead9370d1e8fdcaea66a3ce7e468b9a08f1d6dcf6342ec78d4d9a04/Print_12.jpg)
![](https://freight.cargo.site/t/original/i/0f513189f1e94fda1a83752fd6b648bc7d64ba9dea7efce171f6e2b5b1437553/Print_1.jpg)
![](https://freight.cargo.site/t/original/i/d2e0ed3dc295464d6e4f2a2c38f08ae95383754c35c0ec155ee21f86ab6f3866/Post_Gif_AI.gif)
![](https://freight.cargo.site/t/original/i/cd66c7ecfa0959255153e32be00feceb2627d21ef7be56f658553bec26baaf81/UnAImaginable_Screens4.png)
![](https://freight.cargo.site/t/original/i/92a1049e2472c21e35adf753d3722edb421749c98784ec87c413f7a8815635d3/Post_Gif_AI.gif)
![](https://freight.cargo.site/t/original/i/fe789a1ff66ffbd92990f6d5a603474b94461a5b5ead21b7f61b26b7eb36061b/UnAImaginable_Screens_1.png)
![](https://freight.cargo.site/t/original/i/49419c2b1dfd4a33ac9f4f5cef105a5732f413bc635a017addf9cca70688007c/UnAImaginable_Screens_3.png)
![](https://freight.cargo.site/t/original/i/a6fe2615eca48826db56c8328026df35bf0f47edf07b71ecb8b3bea8bf6229cb/UnAImaginable_Screens_2.png)